A Look into Marketing for “Before We Say I Do”

Please welcome the lovely Miss Emerald Barnes on my blog in honor of her new release, “Before We Say I Do.” If you haven’t read it already, I highly suggest it to those who love a good spiritual warfare and YA journey into adulthood. Today, she is here to share with us something near and dear to her heart: how she gets her books into the hands of her readers. Enjoy!

About the Book: Following the best-selling first book of the series, Entertaining Angels, comes Before We Say I Do, An Entertaining Angels Short Story. Chase Sanders and Madison Andrews are about to declare their love for one another in the most sacred of ways. Everything has been going perfectly, especially when an old friend returns to town to stand by Chase’s side on their big day. But is Zach there to see their union, or was he sent by God on another mission? Chase has lived perfectly fine without his father around, but now that his father is divorcing again, his dad is seeking forgiveness. Chase can’t look at his father, let alone forgive him. Chase must learn to let go of the past before the demon that haunts him ruins his wedding.

Note: This is a guest post by the author, Emerald Barnes.


Marketing is probably one of the hardest things I’ve ever done. Some people have praised me on my marketing strategy, but it’s not really something I’ve ever thought I was good at. I have picked up a few new ideas for marketing with the relaunch of my Entertaining Angels series, though, and I’m glad that I have! Here are few things I’ve changed that really works.

  1. It’s about the author, not the books.

My book manager and project manager have told me time and time again that we’re selling me not my books. The hardest thing that I’ve had to deal with in regards to that is that I’m not very interesting. But, that’s not exactly true. I hope. I feel like if I can find something to connect with my readers, then well, I’m doing just fine. It’s all about feeling like you belong, connecting to readers, and being yourself – whether you think you’re interesting or not. Note: You are interesting because you’re you!

  1. Find a message that you can share.

If you’ve seen me around my social media sites, you’ve probably seen my #youarebeautiful, #loveyourself, #youareworthy and #youareloved hashtags. After writing Entertaining Angels, I took it upon myself to share the message of realizing that you are beautiful and to love yourself. I’ve made graphics, started using these hashtags, and sharing beautiful messages of being confident and learning how to love yourself from others around the web as well as my own stories. My message to others is simply, love yourself, and I want that to be what is associated with my name. From an author’s standpoint, you cannot imagine how many new friends and followers I’ve gained since I started being true to myself and helping spread a positive message.

  1. Don’t be just a “buy my book” message.

This kind of goes back to what I was saying earlier, but don’t constantly tweet out or share “buy my book” messages. You have to be present on social media. You can’t just be a machine. Take time to message other people, try and make connections. Be you. Shine bright. You are the reason you have fans.

  1. Start a street team.

My street team is AMAZING! They support me as an author, and they wouldn’t be there unless they believed in my books. They help me spread the word about my books, and they’re always so willing to help. Having a support group is possibly one of the best things you can have as an author. It’s a group of people willing to go above and beyond to help you out. They are the true reasons we’re as popular as we are.

These are the new marketing techniques that I’ve implemented since I republished Entertaining Angels and Before We Say I Do, and to date, they’re the best thing that has ever happened to me. I’ve forged new friendships, learned that I actually do have a voice, and I can honestly say that being an author is the best job I’ve ever had!


About the Author


Emerald Barnes graduated with a B.A. in English with an emphasis on Creative Writing at Mississippi University for Women. She resides in a small town in Mississippi and has the accent to prove it. She’s an auntie to three beautiful nieces and two handsome nephews. She’s a Whovian, a little bit of a nerd, a reader, a writer, and a familyoriented person. God is number one in her life, and she thanks Him continuously for His love and favor.




4 Comments Add yours

  1. Loved this Ashlee!


    1. Ashlee McNicol says:

      Thank you Sylvia! ❤

      Liked by 1 person

    1. Ashlee McNicol says:

      Thank you! Marketing is definitely a struggle for many authors, so it is nice to have items like this to refer to!


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